NIFFF
(Animation & typerface)
(Animation & typerface)
"The ABC Center is unlike any other cinema or theater: it’s an intimate space where poetic films, emerging artists, and human connections intersect at the heart of a vibrant, accessible culture."
The NIFFF… wait, what’s that? Uhmm Neuchâtel International Fantastic Film Festival. How can I promote their next edition? The dark of the theme, the dark of cinemas, Neuchâtel’s lake, mystery, fear, blood, sci-fi… Fantastic!
I have an idea.
The NIFFF… wait, what’s that? Uhmm Neuchâtel International Fantastic Film Festival. How can I promote their next edition? The dark of the theme, the dark of cinemas, Neuchâtel’s lake, mystery, fear, blood, sci-fi… Fantastic!
I have an idea.
The NIFFF… wait, what’s that? Uhmm Neuchâtel International Fantastic Film Festival. How can I promote their next edition? The dark of the theme, the dark of cinemas, Neuchâtel’s lake, mystery, fear, blood, sci-fi… Fantastic!
I have an idea.
I have an idea.
FONT
For the fonts, I chose to work with two distinct styles. First one, OCR-X, reminiscent of coding screens, hacking aesthetics, or even spaceship interfaces, sets the mood of the project. The second, Helvetica Neue, was a deliberate choice: not only because the NIFFF is a Swiss festival, but also to create a strong contrast and ensure maximum readability perfect for the bloody effect that needed as much surface as possible.
ID
So for the new visual identity, I wanted to capture its story by reducing its 3 main characteristics (the place = square, the river/nuclear zone = circle and fire = triangle) into simple shapes, each one representing a type of event, the number is for the number of artists. Like this, I was able to create a pattern that could be used to the infinity. And for the colors ? Depends on the season, pink and green for spring, blue for winter ! One of my main inspo was the concert and cinema tickets. The overlapped texts brings dynamism and a DIY feel, while also recalling the messy look of printed tickets.
ID
So for the new visual identity, I wanted to capture its story by reducing its 3 main characteristics (the place = square, the river/nuclear zone = circle and fire = triangle) into simple shapes, each one representing a type of event, the number is for the number of artists. Like this, I was able to create a pattern that could be used to the infinity.
And for the colors ? Depends on the season, pink and green for spring, blue for winter ! One of my main inspo was the concert and cinema tickets. The overlapped texts brings dynamism and a DIY feel, while also recalling the messy look of printed tickets.
FONT
For the fonts, I chose to work with two distinct styles. First one, OCR-X, reminiscent of coding screens, hacking aesthetics, or even spaceship interfaces, sets the mood of the project. The second, Helvetica Neue, was a deliberate choice: not only because the NIFFF is a Swiss festival, but also to create a strong contrast and ensure maximum readability perfect for the bloody effect that needed as much surface as possible.
SUMMARY
Here are the finals with some examples of where and how and for what these objects can be used.
FINAL
Here are the finals with some examples of where and how and for what these objects can be used.
FINAL
Here are the finals with some examples of where and how and for what these objects can be used.
